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By its market share, WordPress is the most popular way to create an eCommerce store. And despite the overwhelming popularity of WooCommerce, there are actually multiple ways that you can use WordPress to create an eCommerce store, with Easy Digital Downloads being another stellar option.

That might have you wondering… when it comes to WooCommerce vs Easy Digital Downloads, which plugin should you use to build your store?

Well, the simple answer is that WooCommerce is for physical products, whereas Easy Digital Downloads is for digital products.

But while the above sentence is generally true, it’s also a little bit oversimplified. That is, you can still use WooCommerce to sell digital products, and it’s also possible to sell physical products with Easy Digital Downloads.

Because the answer isn’t always so simple, we’re going to dig into a full WooCommerce vs Easy Digital Downloads comparison in this post.

By the end, you should know which one is the right option for your WordPress eCommerce store.

• WooCommerce vs Easy Digital Downloads
• What Can You Sell on Each?
• What Payment Gateways Can You Use?
• What Add-Ons and Themes Are Available?
• Is One Plugin Easier to Use Than the Other?
• Difference in Pricing
• eCommerce Performance

WooCommerce and Easy Digital Downloads

There’s no arguing with the fact that WooCommerce is the giant in WordPress eCommerce. Acquired by Automattic for ~$30 million in 2015, WooCommerce has ~8% market share when it comes to all eCommerce sites on the Internet. And a whopping 21% when you look at the top 1 million sites.

WooCommerce was originally built to handle physical products, though you can now use it for digital products, as well.

Its popularity, combined with the fact that it’s backed by Automattic, means:

• There’s a huge marketplace for third-party extensions that you can use to add extra functionality to your store. The same goes for WooCommerce themes.
• It receives continuous support and development. Basically, it’s not going away any time soon.
• It’s easy to find help or expert support if you run into any issues.

Easy Digital Downloads, often abbreviated as EDD, isn’t as popular as WooCommerce. By the numbers, it powers just ~0.2% of the BuiltWith Top Million. But that’s nothing to scoff at, and it’s quite popular with eCommerce stores that sell digital products.

As the name suggests, Easy Digital Downloads was built to handle digital products, though it does now offer rudimentary support for physical products. Like WooCommerce:

• Easy Digital Downloads has a marketplace of both official and third-party extensions. Easy Digital Downloads took its hosted marketplace in-house in 2017, but you can still find plenty of third-party add-ons as well.
• While Sandhills Development, the company behind EDD, isn’t as big as Automattic, it’s still quite established. Beyond EDD, it also has plugins like Restrict Content Pro and AffiliateWP.

What Can You Sell with WooCommerce and Easy Digital Downloads?

Ok, so despite the simplified version we gave you at the beginning, you can use both WooCommerce and Easy Digital Downloads to sell both physical and digital products.

With that being said, there’s a reason that’s still a good rule of thumb:

• While you can use Easy Digital Downloads to sell physical products, it’s still built with digital products in mind so the support for physical products is never going to be as detailed as what you get with WooCommerce.
• WooCommerce has lots of features that just plain don’t apply to digital products. Basically, there’s a lot of overkill that you don’t need with a purely digital store.
• While both support software license keys, most developers seem to prefer Easy Digital Downloads’ approach to license keys and subscriptions. EDD’s software licensing module is updated regularly.

Key takeaways:

• If your store sells mostly digital products, with just a few physical products thrown in, Easy Digital Downloads is likely your best option.
• If your store sells mostly physical products, you’ll likely want WooCommerce because Easy Digital Downloads is only meant for basic physical shipping. If you decide you want to sell a few digital products in the future, you’ll still be fine because WooCommerce does support digital products.

What Payment Gateways Can You Use?

When it comes to big name payment gateways, you probably won’t notice any difference between WooCommerce vs Easy Digital Downloads. That is, both plugins support big names like:

• PayPal
• Stripe
• Authorize.net
• 2Checkout

With that being said, WooCommerce’s gateways for Stripe and PayPal are free, whereas Easy Digital Downloads will charge you $89 for access to Stripe.

Additionally, if you need a different payment gateway – like a special local payment gateway – WooCommerce has a broader set of extensions thanks to its popularity.

You can find a large list of third-party payment gateways for Easy Digital Downloads, but many of them aren’t well-maintained.

Key takeaways:

• Both support all the major payment gateways.
• WooCommerce gives you more payment gateways for free.
• WooCommerce has better support for smaller, local gateways due to its popularity.

What Add-Ons and Themes Are Available?

Because of its popularity, WooCommerce has a larger selection of plugins and themes. For example, some quick searches turn up:

• ~5,600 WooCommerce plugins at WordPress.org, compared to ~600 for Easy Digital Downloads
• ~2,700 WooCommerce plugins at CodeCanyon, compared to ~300 for Easy Digital Downloads

Of course, you don’t need thousands of plugins – you only need a few key plugins. So the disparity between those two numbers shouldn’t necessarily sway your decision.

The idea here is just to illustrate that WooCommerce has a much larger extension marketplace, which might be helpful if you need some special niche feature.

With that being said, Easy Digital Downloads has extensions for all the important functionality you need to sell digital products, as well as plenty of great-looking themes.

Key takeaways:

• WooCommerce has a significantly larger marketplace for add-ons and themes.
• That might not mean any difference in real life because you likely only need several key plugins – you’ll need to check yourself if each solution can offer the necessary functionality through core functionality or add-ons.

Is One Plugin Easier to Use Than the Other?

Both plugins make it easy to create an eCommerce store and there aren’t huge differences in usability. If you can use WooCommerce, you should have no problems using Easy Digital Downloads (and vice versa).

If you want to see a comparison of how it works to create a store with each plugin, we’ve written detailed tutorials for each plugin:

• WooCommerce tutorial
• Easy Digital Downloads tutorial

Both tutorials take you through the entire process of creating an eCommerce store, which should give you an idea of the ease of use of both plugins.

Key takeaway:

• Bo