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Facebook may be the largest social networking site in the world today, but LinkedIn has been supporting its users for a longer time period. And more importantly for those looking to network and develop business connections, LinkedIn users know the platform as the “professional social networking site.”

In a world where technology is rapidly changing, the longevity of the tech company, which was founded in 2002, is a tribute to its utility and dominance within its niche in social media.

In fact, the search intent of the term “LinkedIn” has more than doubled in the last 10 years. And, when it comes to interesting LinkedIn statistics and LinkedIn facts, there is a surprising abundance.

Digging into LinkedIn Demographics

LinkedIn has over 575+ million users, with more than 260 million monthly active users.

Of those LinkedIn users who are engaging with the platform monthly, 40% access it on a daily basis. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Users only spend about 17 minutes on LinkedIn per month.

According to the Pew Research Center 2018 Social Media Use study, LinkedIn remains popular with college students. Further research into these LinkedIn statistics revealed that 50% of college graduates in the US are LinkedIn users, while the site engages with only 9% of people whose education doesn’t surpass high school.

Additionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US.

Although the US has the most LinkedIn users at 133 million, 70% of LinkedIn users are from outside of the US.

Along gender lines, LinkedIn is more popular with men, who comprise 57% of its users base. And, interestingly, millennials make up 38% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions.

LinkedIn Revenue: The Financial Facts

Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. However, unlike many other social media platforms, which rely on advertisements, LinkedIn’s services are something for which users are willing to pay.

A total of 39% of LinkedIn users pay for LinkedIn Premium, which has four price tiers:

• Premium Career: $29.99/month
• Premium Business: $59.99/month
• Sales Navigator Pro: $79.99/month
• Recruiter Lite (Hiring): $119.95/month

Premium Career is best for those looking for jobs. It gives you access to five InMail messages per month and in-demand videos, as well as the ability to see who viewed your profile, how many searches you’ve appeared in, and additional information on posted jobs (including salary).

The other tiers include essentially the same basic features but then go a step or two further. Premium Business gives you additional information about businesses and unlimited people searches; Sales Navigator Pro gives you advanced search filters, access to different sales tools, and the ability to make notes on user profiles; and Recruiter Lite gives you guided search smart suggestions and more recruiter-focused tools.

No matter which Premium account you buy, you’ll have access to improved metrics and various ways to achieve LinkedIn growth.

Generating Leads on LinkedIn

LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

Given this, it’s no surprise that 79% of marketers see LinkedIn as a very good source of leads, with 43% of marketers saying they have sourced at least one customer from LinkedIn. That number increases for B2B marketers, who report that 80% of their social media leads come from LinkedIn.

Racking up Points for Recruitment

The other primary reason LinkedIn users are active on the platforms is for job recruitment efforts. With more than 20 million companies listed on the site and 14 million open jobs, it’s no surprise to find out that 90% of recruiters regularly use LinkedIn.

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In fact, a study found that 122 million people received an interview through LinkedIn, with 35.5 million having been hired by a person they connected with on the site.

One good LinkedIn stat for recruiters is that employees sourced through the site are 40% less likely to leave the company within the first 6 months.

A Primer on LinkedIn Profile Optimization

Because of LinkedIn’s ability to recognize boolean operators and filter results according to metrics such as company, number of years of experience, function, and seniority level, the platform easily tops its competitors for helping people make essential business connections.

However, despite the advanced search capabilities, you will still want to optimize your LinkedIn profile. The first step for doing this is adding a professional photo, which on average will get a user 14 times more views than other types of profile pictures.

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