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Showing posts with label wordpress tips. Show all posts
Showing posts with label wordpress tips. Show all posts

Monday, April 30, 2012

WordPress Plugins for Combating the Google Panda Update

Last year in November 2011, Google unleashed a wild Panda update upon bloggers and ruined many people’s lives! Of course, SEM wasn’t around back then. But a lot of blogs we know got affected by this algorithm update. Some sites were positively effected, and their traffic soared, while many, many others saw the bad side of the coin and their traffic virtually came to a standstill. Clearly, they were doing things wrong. And at the end of March this year, another Panda update was rolled out. If anything, the new update worsened the situation rather than repair it. That means we will have to change and fix things according to Google’s preferences. Who knows what Google has in store for us in the next update? Here, we’ll talk about some WordPress plugins that can help you do the changing and fixing on your blog.

 

Where did you go wrong?

This is a debatable question in itself. It isn’t entirely clear what criteria Google is looking for. But the major focus seems to be on SEO, quality, and backlinks. Google is the leading search engine, therefore it now wants things done its way! Google does not like bad or faulty SEO. This is where these plugins will help you. These are mostly SEO plugins that ensure that your SEO is error free.
 
Next comes the backlinks factor. Cheap, purchased links are disliked by Google. Most such links contain duplicate anchor text, which is Google’s ways of knowing immediately when a link has been brought. Not only that, Google also check the relevance of the two pages. Now if you bought 1,000 links for $9.99 (or similar), chances are that the pages linking to you would not be related to your own site. Avoid buying links and work on building authentic links instead.
 
The next very important factor is quality content. Previously, Google emphasized more on quantity than quality. Now, it’s going in reverse. Google hates similar or redundant content, which may be seen by Google as spam.

Other than that, Google is now looking for authentic and quality information. Having a very large keyword density, a lot of redundant content, and copied information makes a lot of content, but very little unique information. Such a site is called a content farm, where there is just quantity but no quality.

The answer?

It isn’t as simple as that. But the solution may lie in optimizing your SEO. Hence we go back to our original point; using plugins on WordPress to avoid any more Panda-like disasters. I will list some useful plugins that you should use. And since I might have already discussed about some of them in greater detail, I won’t bore you with long descriptions here.
 
Broken Link Checker
Checking for broken links is one of the first things you should do for better SEO. Broken links badly effect your blog structure, and search engines encounter problems when they land on a 404.
 
Easy WP SEO
This is a must have plugin. It analyzes your keywords and helps you improve them. It also improves your SEO score.
 
SEO Smart Links
This tool automatically links keywords and phrases within your site. It also allows you to add attributes like ‘nofollow‘. Search Engines like inter-linking pages. And inter-linking pages also helps reduce your bounce rate and improve your page rankings.
 
Missing SEO Data
This plugin can perhaps prove to be extremely useful. It scans all posts and pages, and adds meta descriptions and keywords, the absence of which can harm your blog.
 
Meta Robots WordPress plugin
This handy little plugin allows you to make any of your ages or posts noindex. noindex means search engines won’t be able to see your posts. That way, you can screen out irrelevant pages that might hurt your rankings, and only allow search engines to visit pages that add value and worth.
 
WP Super Cache
Google likes pages that load faster. Cache plugins do just that! They speed up the process of loading pages. WP Super Cache saves pages as static HTML documents. So whenever a request is made, those html files load up in users’ browsers without processing any heavy PHP scripts. Two other similar plug-ins are also available; Hyper Cache and W3 Total Cache.

Thursday, December 22, 2011

Google XML Sitemaps : An Essential WordPress Plugin

When there is a mention of Search Engine Optimization (SEO) for WordPress, there’s one plugin you simply can’t ignore; Google XML Sitemaps. It is an essential plugin I think all WordPress users must have. It is simple, reliable, updated, powerful, and best of all, works automatically. To make sure that search engines find and index all your pages, you need to submit to them a sitemap of your blog. Google XML Sitemaps creates an XML sitemap for your blog, which is compatible with all the major search engines like Google, Yahoo, Bing etc.
 
A sitemap is a list of all accessible pages on your blog / website. Some websites have a separate page labelled as a ‘sitemap’. That page lists all the pages on the website, usually organized in some sort of hierarchy. An XML sitemap is similar. It lists all the pages on your website, but usually there does not need to be an organizational hierarchy.  It is the search engine’s job to deal with all that stuff.
 
So why do search engines need your sitemap? Well, you obviously want your pages to show up on Google don’t you? Let’s say you searched for “Google XML Sitemaps” on Google, and came up with this very page you are reading. You were able to access it because Google was able to index it. Had it not been indexed, this page won’t have gotten any views, and would have remained in the shadows.
 

Features of Google XML Sitemaps

  • Supports all kinds of WordPress generated pages. Additionally, it supports custom URLs as well. So you won’t have to worry about compatibility.
  • Automatically adds any new pages that you create. You won’t have to manually add new pages or create new updated sitemaps.
  • Notifies search engines like Google,Yahoo, Bing etc. of any changes via pinging them. That way, whenever you create a new page, it will automatically indexed by search engines.
  • Prioritizes your webpages based on the total number of comments. The more comments there are on a post, the higher its priority. Higher priority pages are submitted to search engines first.
  • User can customize parameters like priority etc. You can exclude any page from being indexed.
  • Creates an XML file and a zip folder, hence giving you ease of use. You can modify that XML file however you want, and submit manually to any smaller search engines not supported by this plugin.
  • Has a WordPress filter that lets other plugins add their own pages to your sitemap.
 
To get started, download Google XML Sitemaps from WordPress website.
 
Go to XML-Sitemaps under your settings tab in you admin panel. There, you can change whatever you like, after which you can easily create a sitemap.
 
If you found this post useful, then do let us know in the comments section below. Good luck with your SEO :)

Sunday, August 7, 2011

How To Auto Publish Your Blog Feeds To Facebook?

In any given online campaign, automation is very important, especially automation on social media. Companies and individuals having their businesses, be it a simple revenue earning blog, or a large web hosting or product selling corporation, need social media interaction. It is estimated that around 75% of the consumers use social media to learn about products or services. Which is why most businesses have social media pages. Now, whenever these businesses update content on their blogs or websites, they also need to notify their social media followers about the latest updates. To do this, you would ordinarily have to share links to your new content on a social network, say Facebook. This is where automation comes in.
 
Wouldn’t it be great if all your updates are published on Facebook automatically? Automation can make life a lot easier. Not only will it ensure that none of your updates are left out, it will also save you time and effort. Additionally, it will keep the traffic flowing to your blog. How to automate your posts? You can do that using a free app for Facebook called RSS Graffiti.
 

What is RSS Graffiti?

It will only work if RSS feeds have been configured for your blog. It works for Fan Pages as well as Profiles, and you can set up multiple feeds (from multiple blogs) to be published on one or more pages. Considering that this is a fee app, it’s a must have for bloggers who use Facebook frequently.
 

How To Set Up RSS Graffiti for profiles?

First of all, you need to go to the RSS Graffiti app and grant it permission to access your information. Simply click on this link. RSS Graffiti For Facebook.
 
Once there, you will go through three more steps. First, RSS Graffiti will ask you for access to your profile. Then, it will ask for constant authentication for future reference. Then, you will need to allow it to publish on your profile.
 
Next is simple pointing to your blog or blogs which you want to add. Simply click on Add Feed and provide your blog URL, blog name, and feed URL. Once again, you will need to set up RSS feeds for your blog.
 
If you don’t know how to set up RSS feeds, don’t worry. Use a popular RSS feeder such as FeedBurner. CLick on the link and sign in with your Google Account. You will be guided through the rest.
 

How To Set Up RSS Graffiti for Fan pages?

This is quite similar to setting up RSS Graffiti for profiles. But first, you have to visit this page and select your fan pages from the left sidebar. If there is no such option, then you will first have to grant permissions to RSS Graffiti as we discussed earlier. You can select multiple fan pages as well.
 

Features

  • Allows multiple feeds
  • Allows publishing on multiple pages
  •  Scheduling time and frequency of posts
  • Can be linked to Twitter to tweet automatically about your posts (click here)
  • Select from compact or standard RSS view styles
 

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