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Saturday, May 26, 2012

Top 5 Tips to Increase Alexa Rankings in no Time!

The only thing that the new Bloggers crave for is a Respected Alexa Traffic Rank. It’s this holy Alexa which decides your market value in the internet world. The better the Alexa rankings of your website, the stronger your existence is. Moreover, the advertisements offered on your web pages totally depend on your Alexa Ranking. Alexa.com is subsidiary of Amazon.com. It is a ranking system based on the level of traffic a website receives from people with the Alexa toolbar installed.

"Tips To Boost Alexa Ranking"
  

However increasing your Alexa ratings is certainly not an easy task and needs a lot of hard work. It’s surprising that being familiar with the importance of Alexa Rankings, the new bloggers still don’t actually know how to improve their ranks. Advertisers and webmasters look on your Alexa rank as a means of determining your sites popularity and importance on the web. This can be very important if you plan to sell your site in the future or if you want individual advertisers to look your way.

Realizing the significance of improving Alexa Traffic Rank, here are some quality tips that can work out for you.
 

1- Use Alexa- Download Alexa Toolbar

An interesting thing which people might not have realized is that you can always get a better Alexa ranking if you use Alexa wisely. The first step is to download Alexa Toolbar; from here you can download Alexa toolbar. Alexa toolbar is the best way for them to monitor the stats of a site and when a visitor visits your site from a browser with Alexa toolbar, that certainly turns into a productive measure for your blog. Alexa rank is directly related to traffic coming to your site, so more traffic you are getting, you have more chances of getting higher rank in Alexa Website rank.
 

2- Write Great – feel Great – enjoy Great!

You need to understand that it’s not about money making, yes it matters but you make money by the content you share with your readers. The most basic yet important factor that you need is a sound and strong readership for your blog. You need to keep your blog attractive enough to grasp a good traffic. The better you write for your blog, the more traffic would come to you and the better the Alexa ratings would be. The next thing is to concentrate on Google. You should work on gaining Google’s attention to your website, which is only possible to understand the strategy of choosing the topics of contents that are loved by Google, like how to, top 10, FAQs, helps, etc.
 

3- Be Consistent

A good blog is not only the one with great content, it is the with consistent effective writings. You need to be regular in giving your best shorts each time to make people realize that you are simply the best among all your competitors in your niche. Write regularly for your blog and that will definitely help you to increase your Alexa rank. You must write 1-2 post daily if you are a beginner in blogging career to keep your blog alive. The consistency in your posts will definitely effect your Alexa Rankings as well as it will increase the chances of making your website search engine friendly.
 

4- Medal yourself with Alexa Widget!

Have you ever thought why the famous Fashion Designers or Hair Dressers always frame their winning awards and place them on the wall of their offices? Obviously to show off! This is exactly what you need for your blog. Having an Alexa widget on your blog/website will help you to increase Alexa ranking. It will show the current Alexa ranking status of your blog/website, improving your credibility in front of your readers. All you have to do is register your blog/website to alexa.com and paste the code in the source code of your blog.
 

5- Promote your Website!

Another great way to increase Alexa rank is to write guest posts. Guest post will help you to build Link Baits, the more the back links, the better will be the Alexa rank and sites linking in number will go high. Promote your website as much as you can to make it popular among the people. Don’t forget that you need to generate a good amount of traffic to increase your Alexa rankings.

Saturday, May 12, 2012

Google Knowledge Graph: Changes the Search Plan!

Since the day Google Service came into being, life took a new turn. Till now, Google is enjoying to have a privilege of the biggest search engine that has bring a revolution in the world. Getting information of anything was never too easy as it is now with Google. Despite of the satisfactory searches that Google usually makes for the users, the team has had been working on how they can further enhance the procedure. It was only this week when finally Google unveil its outstanding new search functionality which has been given a name of Google Knowledge Graph. This new added functionality will produce search results on the basis of predicting what the user actually meant to search focusing on the context of search. This was important, according to the Google team, because initially the engine used to offer searches that were based on terms used by the user. Now Google do not take the strings of words and generate searches based on the terms used, but it actually tries to understand what the user is looking for, producing much likely results that would meet up user requirements more.
 
The SVP, Engineering, Mr. Amit Singhal introduced Google Knowledge in the following words on Google’s Official Blog:
"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do."
 
Google integrated this functionality on the basis of the following factors to make the searches more compact. There are three aspects responsible here.
 

1. Searching what the User Looking for

When it comes to a search engine that acts as a single tongue for the entire world, having users that belong to different states with different languages. There are wide chances that  the words can be either wrongly termed by the user or misinterpreted by the Google Search leading to the inappropriate search results. Imagine of a scenario where the user writes “Night timings of xyz Museum ” and the search shows you the results of the movie “A Night at the Museum”, well now this is a common thing, we all have faced, I did at least a couple of times, so you see languages can be a barrier often effecting the search  results.
 
Google has well defined the need of Google Knowledge Graph by giving an example of Taj Mahal. If a person types the keyword “Taj Mahal” in the search tab, the possible Interpretations that a search engine can make are Taj Mahal the monument, or Taj Mahal the musician. With Google Knowledge Graph, Google has got the sense to understand the theme of search. Now,as can be seen in the image below, Google presents a well classified view, offering all the possible interpretations on bottom right with most likely search being displayed at the entire right column.

2. Not interested in Detail? Get The Summary

Google has been working so long to add this feature to the search engine. most of the times, people are only looking for a short summary of their search terms. By now, terms that we type in the search box display all the likely topics from across the globe, with big articles and irrelevant content. Google, realizing this fact, will now summarize the relevant content around the topic being searched, covering  the important dates, figures and highlighting  the facts and achievements related to it. To make it clear, consider an example of searching about any popular scientist or a historic figure. The most significant data that a user might be looking for will be his date of birth, place of birth, death details, achievements, discoveries, educational knowledge, etc.
Another amazing fact about this new reveal is, it has a sense of relating relationships. for instance, a person searches for Sonia Gandhi who is a well known figure in Indian Politics, the search on her, will also show her relations like Rajeev Gandhi’s summary, along with other members who are somehow related to her. Moreover, another aspect will be that all other politicians of India will appear on the search as all the entities are closely linked to each other. Google believes that a person who is interested in knowing about Sonia Gandhi might also be looking for the above stated elements too.
 

3. Thinking Bigger and Wide

The most important part of the new functionality revealed, according to the Google Team is the additional feature a part from the exactly matching searches of proposing the most likely searches that the user might search in the next step. This Means that Google will keep the track of your most likely next step by offering you searches that might be what you would be looking after searching what you just did.
 

The Availability

Up till now, the added functionality is only limited to the U.s English users, However, Soon it will be added to the Google Search engine across the globe. A good news for the smart phone users is that Google Knowledge graph will also be available on all smart phones and tablets.
 
Google Knows all the Good tactics to maintain its place in the market and the functionality that the search Engine is integrating to enhance its over all worth. With Google Knowledge Graph, one can surely expect a customized browsing that will not only save time but will also improve the overall work with relevant searches in no time.
 
That’s all for Now, keep expecting much more to come from Google in coming days.

Thursday, May 10, 2012

5 Best Tips to Advertise your Website with Offline Marketing and Enjoy Huge Traffic – 2012

An online business does not mean that all your marketing strategies are just limited to the online world. It’s certainly bigger than that. When you decide to start your e-business, you are actually deciding to opt for something really challenging where you have to focus on online – as well as the offline market to survive. Promoting your website offline is just as important as an online marketing campaign. There are possibilities that your potential customers might not be too frequent users of the internet, exploring much about your niche. How to spread the word to them? Offline Marketing is the only Solution.
 
You need to understand that the URL of your Company (your website/ Blog – I will refer it as your company) is the key feature that needs to be in the limelight, followed by your Niche. The more exposure your URL receives the more traffic you will send to your website.
However, it’s a pity that many professional bloggers, sometimes lack in offline marketing of their sites. It’s important to identify the importance that an offline promotion of your website holds.
The following are the only practical effective ways that you can use in order to spread the word about your existence.
 

1.  Make a Business Card!

Now this one is really an important one and is listed on the top for me. The first thing you give as your identity being a businessman is your Business Card. However, many people who are earning online, forgets about their business identity. It’s a good practice to design and publish your customized business card with proper description of your niche, your URL and some catchy and attractive lines to make people curious about it. always keep some cards with you all the time and don’t forget to hand it over to your friends and people you might even don’t know. Use your cards just like a banner to promote your website and you will see fruitful results along with popularity.
 

2. Target Common Places/ Objects

Offline marketing is easier than online promotion of your website. Trust me! This is because you don’t have limitations in the physical world. No logins are required, no signups needed to enter for promotions. Use your own belongings, ask your friends to help. For example, you can use your cars, your friend’s vehicles to place a banner or advertisements on them. Now wherever you will go, where ever your car will be parked, your existence is getting advertised. Interesting! You can use stickers and posters with your URL printed and can stick them where ever you want, considering the most of the crowed can turn up. You can ask your family doctors, shopkeepers to place posters and advertise your website on your behalf. Just imagine how much you can make with it!
 

3. Printed Media!

Most of the Businessmen who take their business seriously, use the printed media as an important source of offline Marketing. It’s true that you need to spend some dollars to get your advertisement published in a newspaper or a magazine, but the results are great too. As a first step, you could try running a small advert in the classified section of your local papers. As your traffic and your business grow, you can move on to the larger national papers. Once it starts working out for you, you can plan things accordingly.
 

4. Radio

Radio has always been an interesting source of entertainment for its followers, however if I talk about Pakistan, there was a time few years back when there were only 10% of the people who used to follow Radio. But with time radio has developed itself and now 50% of the total population is linked up with radio, out of which 25% of the audience can turn out to be your potential traffic approximately. Advertising your website can be very effective if you know your niche can attract the class who follows Radio.
 

5. Television

The most expensive one, yet the most effective one for sure- Television! Advertising about your website on television boosts up your credibility drastically. People follow television like crazy, some for news, some for entertainment, and some for learning the business traits. You can attract all of them all at once. A recent example, I would like to quote here is of www.olx.com, it’s the first website that has advertised in Pakistan Television. This is the reason that every Pakistani who watches television knows about the website and about its basic functionality. It has become the first choice of people when it comes to buying and selling something. People with least interest in online marketing, like my mother, often talk about the site. See, this magic always work!
 

6. Become Branded!

Real people like Real things. If you agree with it, be meek. Give out free items like mugs, pencils, caps, bags, mouse mats, stickers, erasers, notebooks with your Website URL printed on them. You might think that it’s a waste of money – but this thought can only be taken as a person with narrow minded approach. Think bigger dude. You are a businessman now and you will have to use some effective tactics to get a business! Small emerging companies visit our universities and distribute pens, cds, and accessories for free, and that’s the only reason we bother to remember them. Isn’t it?
 

7. Think of your site – talk of your Site – ALWAYS

The only person that can do the best job of marketing about your website is you –only! Its you who knows your business the best, so why to remain silent? Don’t lie and cheat your way through as this will come back to haunt you. Be professional, courteous and honest, and the rest will look after itself. If a person likes what you do they will tell six others. If a person is disappointed with what you do, they will tell twenty others. Believing in the power of words, always be wise enough to speak correctly about your website and promote it as much as you can, where ever you can!
This was all about the best ways how you can make your website a hit by promoting it offline that is in the real world. I have had been focusing on thinking out of the scope all the time and this one is another example.

Monday, April 30, 2012

WordPress Plugins for Combating the Google Panda Update

Last year in November 2011, Google unleashed a wild Panda update upon bloggers and ruined many people’s lives! Of course, SEM wasn’t around back then. But a lot of blogs we know got affected by this algorithm update. Some sites were positively effected, and their traffic soared, while many, many others saw the bad side of the coin and their traffic virtually came to a standstill. Clearly, they were doing things wrong. And at the end of March this year, another Panda update was rolled out. If anything, the new update worsened the situation rather than repair it. That means we will have to change and fix things according to Google’s preferences. Who knows what Google has in store for us in the next update? Here, we’ll talk about some WordPress plugins that can help you do the changing and fixing on your blog.

 

Where did you go wrong?

This is a debatable question in itself. It isn’t entirely clear what criteria Google is looking for. But the major focus seems to be on SEO, quality, and backlinks. Google is the leading search engine, therefore it now wants things done its way! Google does not like bad or faulty SEO. This is where these plugins will help you. These are mostly SEO plugins that ensure that your SEO is error free.
 
Next comes the backlinks factor. Cheap, purchased links are disliked by Google. Most such links contain duplicate anchor text, which is Google’s ways of knowing immediately when a link has been brought. Not only that, Google also check the relevance of the two pages. Now if you bought 1,000 links for $9.99 (or similar), chances are that the pages linking to you would not be related to your own site. Avoid buying links and work on building authentic links instead.
 
The next very important factor is quality content. Previously, Google emphasized more on quantity than quality. Now, it’s going in reverse. Google hates similar or redundant content, which may be seen by Google as spam.

Other than that, Google is now looking for authentic and quality information. Having a very large keyword density, a lot of redundant content, and copied information makes a lot of content, but very little unique information. Such a site is called a content farm, where there is just quantity but no quality.

The answer?

It isn’t as simple as that. But the solution may lie in optimizing your SEO. Hence we go back to our original point; using plugins on WordPress to avoid any more Panda-like disasters. I will list some useful plugins that you should use. And since I might have already discussed about some of them in greater detail, I won’t bore you with long descriptions here.
 
Broken Link Checker
Checking for broken links is one of the first things you should do for better SEO. Broken links badly effect your blog structure, and search engines encounter problems when they land on a 404.
 
Easy WP SEO
This is a must have plugin. It analyzes your keywords and helps you improve them. It also improves your SEO score.
 
SEO Smart Links
This tool automatically links keywords and phrases within your site. It also allows you to add attributes like ‘nofollow‘. Search Engines like inter-linking pages. And inter-linking pages also helps reduce your bounce rate and improve your page rankings.
 
Missing SEO Data
This plugin can perhaps prove to be extremely useful. It scans all posts and pages, and adds meta descriptions and keywords, the absence of which can harm your blog.
 
Meta Robots WordPress plugin
This handy little plugin allows you to make any of your ages or posts noindex. noindex means search engines won’t be able to see your posts. That way, you can screen out irrelevant pages that might hurt your rankings, and only allow search engines to visit pages that add value and worth.
 
WP Super Cache
Google likes pages that load faster. Cache plugins do just that! They speed up the process of loading pages. WP Super Cache saves pages as static HTML documents. So whenever a request is made, those html files load up in users’ browsers without processing any heavy PHP scripts. Two other similar plug-ins are also available; Hyper Cache and W3 Total Cache.

Sunday, March 18, 2012

6 Tips To Become A Pro-Blogger and Make Money!

Most of my readers are bloggers and while monitoring the comments, I have come across questions and queries that although some bloggers work really serious to make money with their blogs but still, opting this way to become rich is not turning out to be a big one. However, I have seen people turning into bloggers and getting rich in no time and the only ingredient they put in their strategies will be discussed today.
 
There is no doubt about the fact that there is a long list of successful bloggers that are making huge amounts on monthly basis just with this talent. Each day about 100s of newbie are looking forward to meet up their earnings with it too.
 
Today we will discuss some tips that are a “must have ingredient” in a blogger. This article reveals some undeniable facts about why you can’t make money with effective blogging.
 

1. Focusing on the goal intensively:

The more you focus on the goal, the more you are to drift away from it. Staying focused is not bad but trying too hard might be harmful for your goal. Earning money should not be the sole aim of your blog. Earning profit is indeed one of the aims but it should not over rule your enthusiasm to achieve your goal. Your primary focus should be on building a successful blog rather than gaining profits. Once you will master all the process of successful blog building, you will surely be a hit!
 

2. Making money overnight:

when people talk about getting results quickly, the only thing I land up with is the following quote: “I often hear people say that the Rich Dad Company is an overnight success and I think it is a fact; but it took us ten years to get there.- Robert Kiyosaki. Making money overnight is not tough. You can always opt for lotteries! The toughest part is to maintain that big hit position for long which can only be achieved through hard work and some patience. If you take a closer look at the pro-bloggers with an average of $5000 and above monthly, you will realize what it took them to be what they are today.
 

3. Discipline:

To succeed in blogging, you need to be disciplined. You have to set your priorities and stick to them. Everyday bloggers keep changing their monopolization policies or they keep increasing their work load rather than increasing the quality of their work. Don’t go for shortcuts! Bring about some discipline if you want to succeed.
 

4. Laziness kills:

Most bloggers, these days, are simply lazy. They would rather surf the internet for money making schemes than writing good stuff for their blogs. They just dream about becoming the next pro-bloggers but will rarely take the pain to write up articles. So get rid of the laziness and lame excuses and start working!
 

5. You are spending money wrongly:

One of the main problems bloggers face is that of budget allocation. Most bloggers spend money on frivolous things; rather than the important things. If a tool is not going to increase your profit or efficiency in the short or long run; forget about it and invest in the little things that matter. Stop spending money on frivolous things!
 

6. Being a pro-blogger is beyond your reality:

If you can’t see yourself a pro-blogger, you will never become one. No matter how hard you work, firstly you have to believe that you can. You are what you think you are. So, to be a pro-blogger, you will have to think like one!
this was all for now, just reading such articles are simply a waste of time IF you don’t follow and apply these really worth adopting tips in your blogging career.

Thursday, February 16, 2012

Enhance Your Business by Creating Value for Your Clients!

No matter whatever career you decide to opt, there will be one thing always ready to give you trouble and that is Competition. At this stage where there is nothing unique you can initiate, you need to know how you can prove yourself unique in a common subject. When it comes to freelancing, you can imagine the level of competition having great competitors applying for the same contract as you plan to. Now what magic should be used to make you unique? The answer is to Create prove yourself valuable to your client.
 
If you ever have experienced dealing with contractors, you will see there are two types of people, those who lower their price to attract dealers and the ones who bring the dealers to their price. You decide which one you want to become.

Here are some genius ways to make yourself valuable enough to attract the dealers/ contractors to make maximum profit in your freelancing career!
 

Pay attention and follow up

An interesting fact is that the service providers (here, a freelancer) never bother to follow up their customers, once the service/product is delivered. Think about the other way. It will always be beneficial for you as a freelancer to stay in contact with your customer and work on his feedback. You need to give your client an impression that you care, you should ask him whether your work has matched up to his requirements or not, there will be two things you will achieve, either a value or a good lesson.
Make it a habit to ask your clients to fill a questionnaire for you after the delivery of the product/service. This will bring you popularity as well as credibility. Your clients will approach you next time and there are wide chances that you will get more work through referrals.
 

What is the return on investment?

When it comes to business, you need to make strong calculations. Always measure what your provided service/ good means to your client. Once you and your client agrees on a mutual return of investment, your client will then treat you more like a partner than a vendor.
 

Enhance your Expertise

For a new Freelancer, the most important thing is his effective resume. Now it is this point where experience matters. A resume having more stars will be given priority. It’s better if you, being a beginner concentrate on adding up experience to your career rather that striving for a single big project with greater return of interest.
 

Highlight the benefits

The art of trapping the client through your hard work and eye- catching, attractive outlook of your service/ product decides your future. Its obvious that your clients will need to know about their benefit if they chose you to work with. So keep your homework planned to attract the clients.
 
Value itself is simply nothing; it’s your hard work and consistency that gives a value to you in your particular niche. It’s important for every entrepreneur to understand that his business is run because of his clients and in order to keep the business going smoothly, creating a value is the most significant factor.

Saturday, January 21, 2012

15 Best Ways to Increase Traffic to Your Blog - 2012!

The only aim of every blogger is to achieve the highest Alexa Rankings and to attain a large traffic as that’s what brings revenue for them. There is no doubt about the significance of the page rankings of a blog or a website.
 
Here are 15 best tips you need to work on to attract a large traffic for your blog :
 

1. Be- Consistent

The first tip in my list is the consistency which is needed by a blogger to give his best shots continuously. This means that you should love your blog and must post on daily basis and should give a reason to your readers to start relying on your site.
 

2. Link Bait

Link Bait is known as back links in simple words. If you dream big about your blog, start concentrating on getting more link baits. They are actually the links you get when the other sites link to your contents. It results in bringing a huge traffic from other sites to your blog.
 

3. Submit to directories

There are number of directories available online where you need to submit your blog.
 

4. Promote your Site on Forums

Make it a habit to visit forums that are related to you niche. Be active there and relate your site often to drive traffic.
 

5. Submit Articles to Directories

Once you submit your blog to directories, next task is to write some great pieces of writing and submit them to article directories. This brings a good traffic to your blog when people who are searching about the related topic as yours and find what they were looking at your blog.
 

6. Advertise your Blog

We cannot overlook the importance of advertising for sure. Like other marketers, you should also advertise your blog to attain a good traffic.
 

7. Write Guest Posts

Once you observe that people have started considering your blog a little, this is another important move. Start writing guest posts on other blogs to drag some traffic of that site to yours.
 

8. Make Your URL your Sign – Your Identity!

While contributing on different sites like on forums and commenting on other blogs, make it a practice to include your URL in your signature. This can bring traffic to your blog when people go through your contribution.
 

9. Search Engine Optimization

If you succeeded in getting into the good books of the search engines, then you don’t need anything else, however, search engines are never too down to earth for the beginners, in fact a lot of hard work is needed to for that. You need to learn a great deal about the SE0 techniques.
 

10. Business cards

You are a blogger by profession, isn’t it? Then do you have a business card? Majority of you must not have paid attention on this aspect. Create an optimized Business card for you as is do wonders. It’s another way of promoting your blog and introducing yourself as a pro-blogger.
 

11. Use social networking sites

Thanks to technology, the Social networking platform like Facebook, twitter and Google+, you can share your articles and posts with all your friends to make it sure they don’t miss it up.
 

12. Join Social Bookmarking Sites

There are a lot of bookmarking sites like Digg, twitter, Reddit, etc.
 

13. Use Q&A websites

There are plenty of Q&A sites where you can always serve people and enjoy a good traffic to your blog. Sites like Yahoo allows you to answer questions related to your niche.
 

14. Keep it alive

There should always be something interactive for the readers on your blog that should encourage the viewers to come back and follow.
 

15. Add Widgets

Using widgets like sitemaps and RSS on your website enables the reader to get used to of your site easily and can then quickly have an over view of your site.

So, that’s all for now, one thing that I would like to say by the end of this is, you need to have patience in all this because its  not an event but a procedure. stay Firm and keep working hard.
 

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