Pages

Showing posts with label google. Show all posts
Showing posts with label google. Show all posts

Tuesday, September 11, 2012

Google’s Emanuel Update: No One is Safe – Except for YouTube

Google’s recent update to its search index algorithm has been dubbed “Emanuel” by the media, and Emanuel has a Hollywood vendetta to fulfill. The purpose of Emanuel is to target websites that are hosting material in violation of the Digital Millennium Copyright Act (DCMA). In most cases, these websites will be big websites that illegally host pirated material like movies and music. The big torrent sites will be hit the hardest – but what about YouTube? Nope. YouTube has been the subject of many controversial copyright allegations, yet it’s very unlikely that Emanuel will penalize it at all.

Copyright Infringement Allegations at Work

The way Google will determine if a site should be penalized or not is by tallying up the number of copyright violation claims Google has received against it. Google evaluates every claim individually for validity, however Google can’t issue an official ruling, because Google is not a judge, and a claim is not a lawsuit. In other words, many of those claims might be bogus. Knowing this, Google has decided that a website needs to have a significant, unusually high number of copyright violation claims against it before it will be penalized. Essentially, if thousands of people say a website is in DCMA violation, it’s more likely that it is, when compared to other sites with only a handful, or one or two, complaints.

Is YouTube Above the Law?

For some reason – maybe because Google owns YouTube – copyright claims against YouTube don’t hold the same weight that they do for other sites when it comes to PageRank and penalties. If you want to file a copyright allegation against YouTube, you can’t even do it in the same method as all other claims; you’re directed to file copyright claims directly and internally with YouTube. Google claims that YouTube isn’t above the law, and in fact that Google is stricter with YouTube than other sites, but it’s easy to see why that’s hard to believe. If copyright allegations go through YouTube itself, rather than straight to Google with all other copyright allegations, then YouTube’s claims won’t count in the tally of DCMA complaints that Google uses to determine penalties. It’s essentially a way that Google can circumvent its own policy.

Can Other Sites Protect Themselves, Too?

If you run a website that hosts a lot of questionable material, you can expect to be hit with some DCMA claims, and if you get a lot, Google will lower your PageRank. Is there a way you could avoid this in the same way as YouTube? You certainly can’t require people to report their claims elsewhere and stick a link on Google’s claims reporting page like Google could for YouTube. You can, however, attempt to encourage people to file their complaints with you and give you the chance to remedy the problem before they go to Google. This, of course, means that you’d actually have to remedy the problem, otherwise an accuser would just go to Google anyway.

And accusers are going to Google in droves. Since Emanuel, more DCMA violation complaints have been filed with Google in one month than in the entire year of 2009. How many of these claims are legitimate, how many aren’t, and how many are simply stabs at competitors? We have no way of knowing, and It’s a slippery slope. But one thing is clear: host copyright infringing material, and you’ll feel the wrath of Emanuel (unless you’re YouTube).

Thursday, July 5, 2012

How to Handle the Google Attack Page

When you see the dreaded Google attack site warning, you should immediately email to : "hostmaster (at) centriohost.com" - Be sure to include your domain name because we will need to locate the virus that caused the issue and take steps to clean and secure your account.
 
Note: This warning will only happen in Firefox because Mozilla has a relationship with Google. Google cannot actually change your website. They can only give you a warning that they detected possibly malicious scripts on your site. You will need to get your account cleaned and secured before Google will remove the warning page.
 
Once the account has been cleaned and secured, please request a delisting through your Google Webmaster account. This is not something that CentrioHost can do for you. The excerpt below was copied from Google, and gives you step by step instructions to request a delisting.
 
From Google's Website:
 
http://www.google.com/support/webmasters/bin/answer.py?answer=45432
Once you have reviewed your site and are sure it is clean, you can can submit a request for review. Note, you will need to verify site ownership before you can request a site review.
  1. Sign in to Webmaster Tools with your Google account.
  2. On the Dashboard, select the site you want.
  3. On the Overview page, click Request a review and follow the instructions.

Monday, April 30, 2012

WordPress Plugins for Combating the Google Panda Update

Last year in November 2011, Google unleashed a wild Panda update upon bloggers and ruined many people’s lives! Of course, SEM wasn’t around back then. But a lot of blogs we know got affected by this algorithm update. Some sites were positively effected, and their traffic soared, while many, many others saw the bad side of the coin and their traffic virtually came to a standstill. Clearly, they were doing things wrong. And at the end of March this year, another Panda update was rolled out. If anything, the new update worsened the situation rather than repair it. That means we will have to change and fix things according to Google’s preferences. Who knows what Google has in store for us in the next update? Here, we’ll talk about some WordPress plugins that can help you do the changing and fixing on your blog.

 

Where did you go wrong?

This is a debatable question in itself. It isn’t entirely clear what criteria Google is looking for. But the major focus seems to be on SEO, quality, and backlinks. Google is the leading search engine, therefore it now wants things done its way! Google does not like bad or faulty SEO. This is where these plugins will help you. These are mostly SEO plugins that ensure that your SEO is error free.
 
Next comes the backlinks factor. Cheap, purchased links are disliked by Google. Most such links contain duplicate anchor text, which is Google’s ways of knowing immediately when a link has been brought. Not only that, Google also check the relevance of the two pages. Now if you bought 1,000 links for $9.99 (or similar), chances are that the pages linking to you would not be related to your own site. Avoid buying links and work on building authentic links instead.
 
The next very important factor is quality content. Previously, Google emphasized more on quantity than quality. Now, it’s going in reverse. Google hates similar or redundant content, which may be seen by Google as spam.

Other than that, Google is now looking for authentic and quality information. Having a very large keyword density, a lot of redundant content, and copied information makes a lot of content, but very little unique information. Such a site is called a content farm, where there is just quantity but no quality.

The answer?

It isn’t as simple as that. But the solution may lie in optimizing your SEO. Hence we go back to our original point; using plugins on WordPress to avoid any more Panda-like disasters. I will list some useful plugins that you should use. And since I might have already discussed about some of them in greater detail, I won’t bore you with long descriptions here.
 
Broken Link Checker
Checking for broken links is one of the first things you should do for better SEO. Broken links badly effect your blog structure, and search engines encounter problems when they land on a 404.
 
Easy WP SEO
This is a must have plugin. It analyzes your keywords and helps you improve them. It also improves your SEO score.
 
SEO Smart Links
This tool automatically links keywords and phrases within your site. It also allows you to add attributes like ‘nofollow‘. Search Engines like inter-linking pages. And inter-linking pages also helps reduce your bounce rate and improve your page rankings.
 
Missing SEO Data
This plugin can perhaps prove to be extremely useful. It scans all posts and pages, and adds meta descriptions and keywords, the absence of which can harm your blog.
 
Meta Robots WordPress plugin
This handy little plugin allows you to make any of your ages or posts noindex. noindex means search engines won’t be able to see your posts. That way, you can screen out irrelevant pages that might hurt your rankings, and only allow search engines to visit pages that add value and worth.
 
WP Super Cache
Google likes pages that load faster. Cache plugins do just that! They speed up the process of loading pages. WP Super Cache saves pages as static HTML documents. So whenever a request is made, those html files load up in users’ browsers without processing any heavy PHP scripts. Two other similar plug-ins are also available; Hyper Cache and W3 Total Cache.
 

Blogger news

Blogroll

About