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Saturday, May 26, 2012

Top 5 Tips to Increase Alexa Rankings in no Time!

The only thing that the new Bloggers crave for is a Respected Alexa Traffic Rank. It’s this holy Alexa which decides your market value in the internet world. The better the Alexa rankings of your website, the stronger your existence is. Moreover, the advertisements offered on your web pages totally depend on your Alexa Ranking. Alexa.com is subsidiary of Amazon.com. It is a ranking system based on the level of traffic a website receives from people with the Alexa toolbar installed.

"Tips To Boost Alexa Ranking"
  

However increasing your Alexa ratings is certainly not an easy task and needs a lot of hard work. It’s surprising that being familiar with the importance of Alexa Rankings, the new bloggers still don’t actually know how to improve their ranks. Advertisers and webmasters look on your Alexa rank as a means of determining your sites popularity and importance on the web. This can be very important if you plan to sell your site in the future or if you want individual advertisers to look your way.

Realizing the significance of improving Alexa Traffic Rank, here are some quality tips that can work out for you.
 

1- Use Alexa- Download Alexa Toolbar

An interesting thing which people might not have realized is that you can always get a better Alexa ranking if you use Alexa wisely. The first step is to download Alexa Toolbar; from here you can download Alexa toolbar. Alexa toolbar is the best way for them to monitor the stats of a site and when a visitor visits your site from a browser with Alexa toolbar, that certainly turns into a productive measure for your blog. Alexa rank is directly related to traffic coming to your site, so more traffic you are getting, you have more chances of getting higher rank in Alexa Website rank.
 

2- Write Great – feel Great – enjoy Great!

You need to understand that it’s not about money making, yes it matters but you make money by the content you share with your readers. The most basic yet important factor that you need is a sound and strong readership for your blog. You need to keep your blog attractive enough to grasp a good traffic. The better you write for your blog, the more traffic would come to you and the better the Alexa ratings would be. The next thing is to concentrate on Google. You should work on gaining Google’s attention to your website, which is only possible to understand the strategy of choosing the topics of contents that are loved by Google, like how to, top 10, FAQs, helps, etc.
 

3- Be Consistent

A good blog is not only the one with great content, it is the with consistent effective writings. You need to be regular in giving your best shorts each time to make people realize that you are simply the best among all your competitors in your niche. Write regularly for your blog and that will definitely help you to increase your Alexa rank. You must write 1-2 post daily if you are a beginner in blogging career to keep your blog alive. The consistency in your posts will definitely effect your Alexa Rankings as well as it will increase the chances of making your website search engine friendly.
 

4- Medal yourself with Alexa Widget!

Have you ever thought why the famous Fashion Designers or Hair Dressers always frame their winning awards and place them on the wall of their offices? Obviously to show off! This is exactly what you need for your blog. Having an Alexa widget on your blog/website will help you to increase Alexa ranking. It will show the current Alexa ranking status of your blog/website, improving your credibility in front of your readers. All you have to do is register your blog/website to alexa.com and paste the code in the source code of your blog.
 

5- Promote your Website!

Another great way to increase Alexa rank is to write guest posts. Guest post will help you to build Link Baits, the more the back links, the better will be the Alexa rank and sites linking in number will go high. Promote your website as much as you can to make it popular among the people. Don’t forget that you need to generate a good amount of traffic to increase your Alexa rankings.

Saturday, May 12, 2012

Google Knowledge Graph: Changes the Search Plan!

Since the day Google Service came into being, life took a new turn. Till now, Google is enjoying to have a privilege of the biggest search engine that has bring a revolution in the world. Getting information of anything was never too easy as it is now with Google. Despite of the satisfactory searches that Google usually makes for the users, the team has had been working on how they can further enhance the procedure. It was only this week when finally Google unveil its outstanding new search functionality which has been given a name of Google Knowledge Graph. This new added functionality will produce search results on the basis of predicting what the user actually meant to search focusing on the context of search. This was important, according to the Google team, because initially the engine used to offer searches that were based on terms used by the user. Now Google do not take the strings of words and generate searches based on the terms used, but it actually tries to understand what the user is looking for, producing much likely results that would meet up user requirements more.
 
The SVP, Engineering, Mr. Amit Singhal introduced Google Knowledge in the following words on Google’s Official Blog:
"The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query. This is a critical first step towards building the next generation of search, which taps into the collective intelligence of the web and understands the world a bit more like people do."
 
Google integrated this functionality on the basis of the following factors to make the searches more compact. There are three aspects responsible here.
 

1. Searching what the User Looking for

When it comes to a search engine that acts as a single tongue for the entire world, having users that belong to different states with different languages. There are wide chances that  the words can be either wrongly termed by the user or misinterpreted by the Google Search leading to the inappropriate search results. Imagine of a scenario where the user writes “Night timings of xyz Museum ” and the search shows you the results of the movie “A Night at the Museum”, well now this is a common thing, we all have faced, I did at least a couple of times, so you see languages can be a barrier often effecting the search  results.
 
Google has well defined the need of Google Knowledge Graph by giving an example of Taj Mahal. If a person types the keyword “Taj Mahal” in the search tab, the possible Interpretations that a search engine can make are Taj Mahal the monument, or Taj Mahal the musician. With Google Knowledge Graph, Google has got the sense to understand the theme of search. Now,as can be seen in the image below, Google presents a well classified view, offering all the possible interpretations on bottom right with most likely search being displayed at the entire right column.

2. Not interested in Detail? Get The Summary

Google has been working so long to add this feature to the search engine. most of the times, people are only looking for a short summary of their search terms. By now, terms that we type in the search box display all the likely topics from across the globe, with big articles and irrelevant content. Google, realizing this fact, will now summarize the relevant content around the topic being searched, covering  the important dates, figures and highlighting  the facts and achievements related to it. To make it clear, consider an example of searching about any popular scientist or a historic figure. The most significant data that a user might be looking for will be his date of birth, place of birth, death details, achievements, discoveries, educational knowledge, etc.
Another amazing fact about this new reveal is, it has a sense of relating relationships. for instance, a person searches for Sonia Gandhi who is a well known figure in Indian Politics, the search on her, will also show her relations like Rajeev Gandhi’s summary, along with other members who are somehow related to her. Moreover, another aspect will be that all other politicians of India will appear on the search as all the entities are closely linked to each other. Google believes that a person who is interested in knowing about Sonia Gandhi might also be looking for the above stated elements too.
 

3. Thinking Bigger and Wide

The most important part of the new functionality revealed, according to the Google Team is the additional feature a part from the exactly matching searches of proposing the most likely searches that the user might search in the next step. This Means that Google will keep the track of your most likely next step by offering you searches that might be what you would be looking after searching what you just did.
 

The Availability

Up till now, the added functionality is only limited to the U.s English users, However, Soon it will be added to the Google Search engine across the globe. A good news for the smart phone users is that Google Knowledge graph will also be available on all smart phones and tablets.
 
Google Knows all the Good tactics to maintain its place in the market and the functionality that the search Engine is integrating to enhance its over all worth. With Google Knowledge Graph, one can surely expect a customized browsing that will not only save time but will also improve the overall work with relevant searches in no time.
 
That’s all for Now, keep expecting much more to come from Google in coming days.

Thursday, May 10, 2012

5 Best Tips to Advertise your Website with Offline Marketing and Enjoy Huge Traffic – 2012

An online business does not mean that all your marketing strategies are just limited to the online world. It’s certainly bigger than that. When you decide to start your e-business, you are actually deciding to opt for something really challenging where you have to focus on online – as well as the offline market to survive. Promoting your website offline is just as important as an online marketing campaign. There are possibilities that your potential customers might not be too frequent users of the internet, exploring much about your niche. How to spread the word to them? Offline Marketing is the only Solution.
 
You need to understand that the URL of your Company (your website/ Blog – I will refer it as your company) is the key feature that needs to be in the limelight, followed by your Niche. The more exposure your URL receives the more traffic you will send to your website.
However, it’s a pity that many professional bloggers, sometimes lack in offline marketing of their sites. It’s important to identify the importance that an offline promotion of your website holds.
The following are the only practical effective ways that you can use in order to spread the word about your existence.
 

1.  Make a Business Card!

Now this one is really an important one and is listed on the top for me. The first thing you give as your identity being a businessman is your Business Card. However, many people who are earning online, forgets about their business identity. It’s a good practice to design and publish your customized business card with proper description of your niche, your URL and some catchy and attractive lines to make people curious about it. always keep some cards with you all the time and don’t forget to hand it over to your friends and people you might even don’t know. Use your cards just like a banner to promote your website and you will see fruitful results along with popularity.
 

2. Target Common Places/ Objects

Offline marketing is easier than online promotion of your website. Trust me! This is because you don’t have limitations in the physical world. No logins are required, no signups needed to enter for promotions. Use your own belongings, ask your friends to help. For example, you can use your cars, your friend’s vehicles to place a banner or advertisements on them. Now wherever you will go, where ever your car will be parked, your existence is getting advertised. Interesting! You can use stickers and posters with your URL printed and can stick them where ever you want, considering the most of the crowed can turn up. You can ask your family doctors, shopkeepers to place posters and advertise your website on your behalf. Just imagine how much you can make with it!
 

3. Printed Media!

Most of the Businessmen who take their business seriously, use the printed media as an important source of offline Marketing. It’s true that you need to spend some dollars to get your advertisement published in a newspaper or a magazine, but the results are great too. As a first step, you could try running a small advert in the classified section of your local papers. As your traffic and your business grow, you can move on to the larger national papers. Once it starts working out for you, you can plan things accordingly.
 

4. Radio

Radio has always been an interesting source of entertainment for its followers, however if I talk about Pakistan, there was a time few years back when there were only 10% of the people who used to follow Radio. But with time radio has developed itself and now 50% of the total population is linked up with radio, out of which 25% of the audience can turn out to be your potential traffic approximately. Advertising your website can be very effective if you know your niche can attract the class who follows Radio.
 

5. Television

The most expensive one, yet the most effective one for sure- Television! Advertising about your website on television boosts up your credibility drastically. People follow television like crazy, some for news, some for entertainment, and some for learning the business traits. You can attract all of them all at once. A recent example, I would like to quote here is of www.olx.com, it’s the first website that has advertised in Pakistan Television. This is the reason that every Pakistani who watches television knows about the website and about its basic functionality. It has become the first choice of people when it comes to buying and selling something. People with least interest in online marketing, like my mother, often talk about the site. See, this magic always work!
 

6. Become Branded!

Real people like Real things. If you agree with it, be meek. Give out free items like mugs, pencils, caps, bags, mouse mats, stickers, erasers, notebooks with your Website URL printed on them. You might think that it’s a waste of money – but this thought can only be taken as a person with narrow minded approach. Think bigger dude. You are a businessman now and you will have to use some effective tactics to get a business! Small emerging companies visit our universities and distribute pens, cds, and accessories for free, and that’s the only reason we bother to remember them. Isn’t it?
 

7. Think of your site – talk of your Site – ALWAYS

The only person that can do the best job of marketing about your website is you –only! Its you who knows your business the best, so why to remain silent? Don’t lie and cheat your way through as this will come back to haunt you. Be professional, courteous and honest, and the rest will look after itself. If a person likes what you do they will tell six others. If a person is disappointed with what you do, they will tell twenty others. Believing in the power of words, always be wise enough to speak correctly about your website and promote it as much as you can, where ever you can!
This was all about the best ways how you can make your website a hit by promoting it offline that is in the real world. I have had been focusing on thinking out of the scope all the time and this one is another example.
 

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