Sunday, February 20, 2011
Twitter is, with Facebook (but better ), THE most written about and the most cheered social media tool in the past years. But it is also one of the most powerful tools for nonprofit organizations to create a community, to propagate your core messages and to kick start fundraising and advocacy. It is a conversation tool, a repository, a news source, and anything short of a combination of bread toaster and espresso maker.
And yet, it is not evident to get started on Twitter. Explaining what Twitter is all about, is not just going to a website, registering and experiencing a lift-off. It takes a while to grasp the enormous amount of tools, and how to use them right. It takes some skills to make the most of Twitter.
But.. if you use Twitter right, you will find it to be the “Black & Decker” of social media power tools, the “Ferrari” of speed dating a large social community and more fun than watching “Titanic” with your loved one on a Saturday night. Popcorn included.
So, what is Twitter, what is it about, and how can you use it? Specifically in a professional context where you want social media tools to work for your nonprofit organization.
Wednesday, February 16, 2011
Monday, February 14, 2011
What is a Domain Transfer?
A domain transfer is the process of transferring the storage and demonstration of a domain from one web hosting provider to another. In essence, you’re actually transferring the domain from one web server to another, which may require several additional actions such as transferring files and assigning the appropriate name servers. This process is not to be confused with domain forwarding, which simply redirects traffic form one domain to another. When you purchase a new web hosting plan you will need to transfer all of the files from your old web server to the new one. Doing this can cause problems such as data loss and site down time if done improperly, so it is important that you consider the following information before beginning the domain transferring process.
How is a Domain Transfer Done?
The first step in performing a domain transfer is backing up all of the data for your web site. There is usually a backup utility within the control panel of your hosting account. Make sure you have a fully functional backup on external media that is separate from your hard drive and your web hosting server before proceeding with the domain transfer process. After the information is secured you can transfer it in one of two ways – you can upload the backup directly to the server or you can transfer the files from server to server via FTP using the “transfer Domains” option within your hosting control panel. Most people find both techniques to be just as simple, however the first one is usually a bit faster.
It is important to note that, although you cannot transfer a domain that is less than 60 days old to another domain registrar, it is possible to transfer the domain to a new hosting company. Many people get confused when discovering this restriction and decide not to change hosting providers because of it. After you’ve purchase a domain you are free to host it with whatever hosting provider you’d like.
How Long Does it Usually Take?
The entire domain transfer process can be completed and active within your hosting control panel within a single day, however it can take longer if your site contains a lot of files. The larger your site is, the longer it will take to create the backup and upload the files via FTP afterward. Small to medium size web sites can usually be transferred in their entirety within about 1-3 hours in most cases, If you encounter difficulty when transferring domains your web hosting provider should be able to provide adequate assistance.
Friday, February 4, 2011
Do you realize that the Internet is a virtual money-making machine that works non-stop, churning profit 24/7? This means that while you’re eating, playing, working, and even when you’re fast asleep, some enterprising people, somewhere across the globe are pouring in money from Internet earnings into their pockets. Thousands of websites are being added to the World Wide Web each day, millions every year; and every single one of these websites needs a web host – or you wouldn’t be able to see them. Web hosting is one of the Internet business opportunities with the most potential for profits and revenues; and you don’t even have to spend a fortune to get you started. With Reseller Hosting, the typical webmaster has the opportunity to set up a thriving web hosting company with minimal investment and even without extensive hosting experience or broad knowledge of the technical aspects of web hosting.
Setting up and establishing a reseller hosting business is quite simple and amazingly affordable. With just a few hundred dollars per year, you can already host about 50 sites – in some cases, a little more. Most reseller hosting plans are basically purchased in wholesale packages and include a variety of hosting tools that help you create and develop your own reseller hosting business basically from scratch.
As you can see, there’s good money in reseller hosting so the question is not its profitability; rather, how you can increase your reseller hosting profits when you’re already in business. Here are some tips and techniques on how you can maximize your profit.
Purchasing Reseller Plans
The foremost important decision you’ll make as a web hosting reseller is choosing the appropriate web hosting service provider you intend to partner with and purchase your reseller hosting plans from. Needless to say, your choice of web hosting provider should be anchored in the company’s financial stability, reliability, scalability of hosting solutions offered, and responsiveness to your needs to ensure and sustain your marketability, which translates to optimum profits. It should also allow you access to the best discounts available for purchases of server resources in big volumes. Remember that the best approach to maximize your profit margin is to obtain comparatively low prices by purchasing larger plans. It’s also recommended that you go for high-end packages as these include several benefits, such as free SSL certificates, for example; which are perfect for adding to your profits when you sell it to your customers.
Optimizing the Landing/Sales Pages
The most excellent way to convert potential customers into sales is by capturing their attention and interest. And you can only do this with proper and effective branding of your business, using logos in a professionally designed, easy-to-navigate website with no dead links or script errors. Your landing/sales pages are crucial to the success of your business and definitely a big factor in increasing sales conversions and should therefore be optimized. Here are some landing/sales page features that you should never overlook:
- It should clearly state the services you provide with the competitive price plainly visible right next to the product.
- Present the direct advantages of hosting with you and the benefits of the features you offer.
- Emphasize the reliability of your hosting service and support this claim with figures and stats.
- Include promotions, special offers, and discounts, which are great ways to boost conversions, especially products that hardly make it to the targeted results.
- Don’t forget to incorporate a “Buy” button or a “Call to Action” for each product. This is a vital component and if it’s not there, your projected conversions will amount to nothing.
Marketing Your Reseller Hosting Business
Your marketing strategy may largely depend on your budget but the whole point is to generate as much traffic to your website as you can since these are potential conversions that can increase your Reseller Hosting business profitability. Check out these marketing tips that you might find helpful.
- Take advantage of the marketing tools that come with the package when you purchase your Reseller Hosting plans, which may include advertising credits with Google, Yahoo or any other advertising vehicles.
- Launch a web hosting blog and join web hosting forums to obtain additional exposure. Make sure you submit relevant posts, make sensible comments and offer sound advice.
- Build relationships and interact with your clients through social media channels such as Facebook and Twitter, among others.
- Offer hosting sponsorship as part of your link building with other websites.
- Write and circulate Press Release to different directories and PR sites on the Internet.
- Referral is another good marketing opportunity and if you keep your customers satisfied and happy, chances are they will refer you to other entrepreneurs. You can even initiate a referral program, offering incentives to entice customers to enthusiastically refer your reseller hosting services to others.
- Most crucial of all, your web pages should be search engine optimized to make certain that you get consistent traffic of potential customers.
Reseller hosting is increasingly becoming a feasible solution for most people looking to generate income on the Internet. The startup investment is relatively low, as you simply make use of the hosting resources that larger web hosts provide; thus you can concentrate on generating revenues with high probability of enormous profits. With determination and some marketing skills, turning your reseller hosting business into a full-fledged web hosting services venture may not be that remote from getting real.
Tuesday, February 1, 2011
Reseller web hosting is a type of web hosting that consists of an arrangement between a web hosting company and a client that purchases a portion of their services at a wholesale price and is then able to resell the bandwidth and server space. There are two methods which this can be accomplished, one would be to purchase a dedicated server plan and then set it up to resell the services, or you could also purchase a ready made plan which normally consists of a large shared hosting plan that is specfically designed to make reselling of the services easy.
Web hosting is a very profitable market to get into and the good news is that it does not require the reseller to have extensive technical knowledge of web hosting, however good business sense would be a good quality to hold. Technical knowledge isn't necessary because the web hosting company will do most major tasks such as maintaining the servers, dealing with downtime issues, upgrades, changing out hardware, etc. for the reseller.
The downside in all of this is that the web hosting industry is a very crowded and competitive market place which means you will need to have a large advertising budget. Having a large advertising budget will help to get the word out about your services and help you to be found over-top of some of the larger hosting companies. Even when you start making money most of it will have to be pumped back into your advertising to keep your endeavor growing.
Typically web hosting resellers are web developers, system integrators, or web design firms or some other type of online services oriented business. Reseller hosting allows them to offer the services as an add-on to their already established business. However many other also resell web hosting, entrepreneurs are especially attracted to reseller hosting because it's a great and inexpensive way to start a business with very little overhead.
Many hosting companies offer reseller hosting plans, and others that offer dedicated hosting plans will allowing reselling of their services. They also allow you to modify many parts of the plan from pricing to the amount of disk space and bandwidth, this allows resellers the ability to re-brand the services as their own. Everything that happen can easily be monitored via the web in a control panel.
This is another form of web hosting that allows you to participate on an affiliate level. In this case the reseller acts as an advertising agent for the hosting company. The customers will actually purchase the services directly from the web hosting company, with the reseller receiving commission for their efforts.
This type of reseller hosting also involves the reseller acting as the advertising agent only with this type the reseller will also sell the initial service plan. The customers will actually purchase the plan from the reseller, but after-wards they will deal with the hosting company for all follow-ups, technical issues and/or complaints.
This is the final type of reseller web hosting which involves the reseller purchasing a large chunk of bandwidth and storage space, and then breaking it up into smaller portions and selling it to consumers branded as their own. Customers will also contact the reseller for any and all issues they may have.
As you can see there are many different reseller options available within the web hosting industry. Since the web hosting industry generates tremendous profits, this type of hosting will allow resellers to get a small piece of the action without having to invest a lot of capital upfront. Making this a great way to start a profitable business with low over head.