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Monday, May 23, 2011

7 SEO myths debunked

Search engine optimization is important for anyone who wants to drive traffic to your website. Since this is a hot topic, the web community will continue the discussion on working methods and what is not. The purpose of this paper is to discredit the seven common myths associated with SEO. If you plan to hire an SEO company or just go, this knowledge will give a better idea of ​​what to expect.
 
1.) All Meta Tags are created equal
Although some of the most important, there is no other meta tags play a factor in their visibility in search engines. Because spammers quickly became famous for taking advantage of key words, search engines rely more on the actual content of web sites and lack of metadata.
 
2.) Regular search engine submission is a must
There is a perception that large should manually submit your site to search engines on a weekly or monthly. Could not be further from the truth, because all you need is a letter to each target search engine. What many signatures of the experts can not tell you that if your site is optimized properly, the search engine robots to discover automatically.
 
3.) SEO expensive either
For the most part, SEO is highly cost effective way of marketing online, usually less expensive than banner ads or sponsored. This is especially true when the optimization to achieve organic rankings. If some of the design quality sites with good network and blog, you can pay little or nothing for your SEO campaign.
 
4.) Website Optimization is the key
Some have the belief that after you spray a few keywords and a link to the website, the optimization performed. However, it can and should optimize every page of your site. Each page should have its own keywords and meta tags necessary attention. Remember that search engines rank individual pages, not the entire site.
 
5.) You should stay away from the competition Keywords
Many avoid using keywords and phrases that competitive concerns are not enough to fight. The truth is you still have to aim for keywords that are relevant, regardless of the competition around them. Do not run away from the term you will get attention simply because the guidance of others.
 
6.) PPC. More effective than SEO
While the PPC campaign can do wonders in promoting your website, SEO is more effective in the long term. This is a known fact that most surfers use search engines and rarely find their content through advertising sponsorships. They rely solely on organic results rather than sponsored content. Although PPC can make you appear in the results, it is only short-term solution that can weigh heavy on your budget.
 
7.) Good as collateral
There are a number of SEO firms in the business of making guarantees for superior optimization and classification. In reality, however, no company can offer no guarantee for the classification in the search engines. Some companies are really going to help, while others are just looking to fatten their pockets.

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