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Friday, January 15, 2010

Reasons to Purchase Multiple Versions of Your Primary Domain


The domain name of your website matches its brand online, and it will require to therefore be protected and promoted as much as possible. When referring to domain names, the primary domain name is the name that falls between the two dots. E.g., in the domain name www.example.com, the primary domain name is example. In order to purchase multiple versions of this primary domain, you could, for example, register www.example.co. You can also purchase alternate versions of the primary domain name, such as www.examplesite.net. The following paragraphs outline some of the independent benefits of registering multiple versions of your primary domain name.

Monopolizing Competition

Many times website visitors will remember the primary domain name, however they may forget the domain extension or TLD (i.e. –.com,.net, or .org). Thus, when they attempt to return to your website, they may type in the wrong extension and access a blank page, or even worse a competitors website. Unfortunately, many webmasters make the mistake of only buying one version of their primary domain name, leaving the other versions open to registration by their competitors and anyone else that wants to capitalize on their hard-earned web traffic. By purchasing several versions of your primary domain name, you can keep competitors from registering them, while also capturing the traffic that you so rightfully deserve.

Multiple Domain Discounts

Most domain name registrars will provide a significant discount when you purchase alternate versions of your primary domain at the same time. For example, you could purchase “www.example.com” for $10, and then receive the .net, and .org version of the same site for only five dollars more, thereby saving a whopping $25-$30 in most cases. Domain registrars will also give you a significant discount if you purchase more than five domains at once. Thus, instead of just registering alternate extensions for your primary domain, you may want to consider alternate spellings as well. Many times visitors will accidentally make a typo when typing in the name of your website in the web address bar. By having alternate spelling versions of your primary domain you can capture this traffic and prevent competition from accessing it. A good way to find commonly misspelled versions of your primary domain name is to utilize a typo generator, which can be found for free online by conducting a simple web search.

Diversification, Networking, and Domain Forwarding

Having more than one version of your primary domain name will also give you the ability to diversify your web presence more easily. You can also use these multiple versions to establish different websites on each one, thereby building a network of sites that can be interlinked for funneling Web traffic and improving search engine optimization efforts. Alternatively, you can forward various versions of your primary domain name to the most popular version, so that website visitors would be redirected directly through the alternate versions to the main version. For example, if someone visited “www.example.net”, they would instantly be redirected to “www.example.com.” Domain forwarding is a free and simple process that can be performed within the web hosting control panel with just a couple of minutes and minimal experience required.

Tuesday, January 12, 2010

Generating Traffic Using Search Engines

There are several ways to go about marketing your site and generate traffic. However, some aspects are very dangerous and not only worth the time and effort they need. marketing companies trying to sell at the beginning of the email campaigns of mass advertising and pop-up windows link farms and banner impressions. Although this tool has proven effective, most of them are not well received by their market niche. For example, many people find the bulk mail (spam) and pop-ups so intrusive and annoying to stay away from anyone who uses it. This method is certainly not the best way to make an impact on your audience and can only be a huge waste of money. Hit or miss aspects of marketing, basically, means it is one more reason to consider the search engines to attract traffic.
 
One of the best ways to get large amounts of traffic to your business based on the relationship, the driving factor of any online search engine. Several studies found that 80% to 90% estimated for the first time visitor to find websites through search engines. The customer is more likely to lead to sales and conversions because they come with some degree of interest.
 
On the web, first impressions are everything and usually do not get a second chance to earn more than their guests. Most likely someone who had a bad experience with your site, never backward while the reverse can lead to success. If your site is easy to use and offer content they are looking for, visitors will come back if you make the purchase of land or not.
 
Search engines like Google and Yahoo can give you a stream of targeted visitors. And unlike other marketing techniques, these benefits do not have to cost a penny. The only thing that search engines want from you is a good content, relevant clean match what surfers are looking for. Dar roaming spiders what they like and what they can do what they are programmed for. If you can generate content for your site, you will be rewarded with quality traffic.
 
The last words
 
Instead see your site like a virtual business card, seen as part of the increase in the value of real estate such as residential property. Research some niche keywords that your audience is likely to get search engines to find. Clearly explain to visitors what you do and how they can benefit. Network with others in the construction industry itself a good amount of quality links. Make sure your site is content rich and optimized for search engines. All this will naturally generate traffic. When designing for visitors and search engines, the ranking is likely to increase and shower with more traffic.
 

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